--- title: Cashflow Story --- [![Scaling Up UK](https://www.scalingup.co.uk/hubfs/Screenshot%202022-03-29%20at%2008.59.29.png)](https://www.scalingup.co.uk?hsLang=en-gb) [![Schedule A Call](https://no-cache.hubspot.com/cta/default/5021433/d1247de7-d9f0-4863-8f31-ef60685df531.png)](https://cta-redirect.hubspot.com/cta/redirect/5021433/d1247de7-d9f0-4863-8f31-ef60685df531) Toggle navigation Toggle navigation - - - - - - About Us - [About Us](https://www.scalingup.co.uk/about-us) - [Meet Our Team](https://www.scalingup.co.uk/scale-up-team) - Coaching Programs - [Scaling Up Forums](https://www.scalingup.co.uk/ceo-scalingup-forum) - [Scaling Up Program](https://www.scalingup.co.uk/scaling-up-program) - [Scaling Up Leadership Program](https://www.scalingup.co.uk/leadership-program) - [20,000 Scale Ups](https://www.scalingup.co.uk/20000-scaleup-program) - Coaching - [Coaching](https://www.scalingup.co.uk/coaching) - [Learning](https://www.scalingup.co.uk/free-scaling-up-resources) - [Software](https://www.scalingup.co.uk/scaling-up-scoreboard) - Preparing For Exit - [Scaling For Exit](https://www.scalingup.co.uk/extraordinary-exits) - [Exit Podcasts](https://www.scalingup.co.uk/scaleup-exit-podcasts) - [Resources](https://www.scalingup.co.uk/free-scaling-up-resources) - [Scale Up Assessment](https://scaleable.scoreapp.com/) - [Scaling Up Scoreboard](https://www.scalingup.co.uk/scaling-up-scoreboard) - [Cashflow Story](https://www.scalingup.co.uk/cashflow-story) - [Business Tools](https://www.scalingup.co.uk/free-scaling-up-resources) - [Strategic Roadmap Assessment](https://www.scalingup.co.uk/strategic-roadmap-assessment) - [Scale Up Learning Centre](https://www.scalingup.co.uk/learning-centre) - [Scale Up Learning Centre](https://www.scalingup.co.uk/learning-centre) - [Scaling Up Blogs](https://www.scalingup.co.uk/en/blogs) - [Scaling Up Podcasts](https://www.scalingup.co.uk/scaleup-podcasts) - [Scaling Up Webinars](https://www.scalingup.co.uk/scale-up-webinars) - [Scaling Up TV](https://www.youtube.com/@ScalingUpTV/featured) - Events - [Scaling Up Workshops](https://www.scalingup.co.uk/uk-tour-2025) - [Latest Webinars](https://www.scalingup.co.uk/scale-up-webinars) - Contact Us - [Contact Us](https://www.scalingup.co.uk/contact-us) - [Ready To Work With Us?](https://www.scalingup.co.uk/work-with-a-scale-up-coach) Search Box ![Screenshot 2022-03-02 at 14.18.27](https://www.scalingup.co.uk/hs-fs/hubfs/Screenshot%202022-03-02%20at%2014.18.27.png?width=969&name=Screenshot%202022-03-02%20at%2014.18.27.png)   ### **Is your business getting left behind?** Cash Flow Story helps businesses improve their performance. Over 17000+ Businesses Across 93 Countries Using 1 Great System Cash Flow Story is changing the way business look at their numbers, driving improvement to Profit, Cash Flow and Value. [![Get More Information](https://no-cache.hubspot.com/cta/default/5021433/8589b427-9ef9-47f5-afae-6cb6796865c1.png)](https://cta-redirect.hubspot.com/cta/redirect/5021433/8589b427-9ef9-47f5-afae-6cb6796865c1) ### **Simple to use.** **Easy to understand.** The Code of a Business Cash Flow Story delivers unique insights into the financial performance of a business and drives improvement to Profit, Cash and Value using these powerful concepts we have created: - Power of One - Business Value Indicator - The 4 Chapters - The Big 3 Cash Measures These tools are unique to Cash Flow Story. ![cfs-screenshot-powerone](https://www.scalingup.co.uk/hubfs/cfs-screenshot-powerone.png) ### **How does it work?** In under 10 minutes... By entering 10 to 15 numbers, you will gain instant insight into understanding the code of your business and critical relationships between your numbers. Once you have identified key problems and found areas that need improvement, you can apply this knowledge to your 7 critical levers to drive improvement to the Profit, Cash Flow and Value of your business. ![powerone-dna](https://www.scalingup.co.uk/hubfs/powerone-dna.svg) The power of ONE is the DNA in your business ###   Keeping it simple We remove accounting jargon and use terms that simply "make sense". ###  Standardisation Cash Flow Story is designed to help everyone understand their financial story in a simple, consistent and standard manner. [![Get More Information](https://no-cache.hubspot.com/cta/default/5021433/8589b427-9ef9-47f5-afae-6cb6796865c1.png)](https://cta-redirect.hubspot.com/cta/redirect/5021433/8589b427-9ef9-47f5-afae-6cb6796865c1) ### **Cash Flow Story is used globally by...** Accountants to engage with clients and build successful advisory services within their practise. Businesses to enable their management team to understand the financial score and how to improve it. Coaches as an essential component of coaching to help clients improve their business. --- ### We love to make things simple. Built with love, a whole lot of coffee and a little bit of chamomile tea. At Cash Flow Story, we love what we do, we are easy to deal with and very approachable. We only release what we love and use ourselves. And if it’s not simple, we go back to the drawing board and start again. ![simplicity](https://www.scalingup.co.uk/hubfs/simplicity.png) [![Get More Information](https://no-cache.hubspot.com/cta/default/5021433/8589b427-9ef9-47f5-afae-6cb6796865c1.png)](https://cta-redirect.hubspot.com/cta/redirect/5021433/8589b427-9ef9-47f5-afae-6cb6796865c1) - - - - - - [mailto:neale@scalingup.co.uk](mailto:neale@scalingup.co.uk) The Retreat, How Caple, Herefordshire HR9 7JW © 2026 [Scaling Up](https://www.scalingup.co.uk?hsLang=en-gb) All rights reserved | [01462 222024](tel:1462222024) - [Privacy Policy](https://www.scalingup.co.uk/policies) - [Cookies](https://www.scalingup.co.uk/policies)